It is ironic that many investors have been dumping Singapore Press Holdings ("SPH") and proclaiming that media is dead and the way forward is to invest in high tech business with data centres such as in Mapletree Industrial Trust. Then on 29 June 2020, SPH announced a joint venture with Keppel Data Centres Holding Pte Ltd to develop and operate data centre facilities at 82 Genting Lane.
I have actually been to SPH's Genting Lane premise before to perform an external audit on SPH Magazine subgroup many years back. It was crazy then as SPH had many subsidiaries and there were many different group of auditors being dispatched to its various premises (main one at Toa Payoh) to rush out the year end reporting.
1. Investments into development and maintenance of data centres- One off investment or building up in house expertise?
The reasons cited by the SPH management are to maximise the existing yield of its industrial property at 82 Genting Lane.
But SPH could be harbouring a hidden ambition to develop a larger segment of its business into data centres development and management due to the trend towards digitization and cloud computing. This is not surprising as both SPH and Keppel Corp are indirectly owned by the Singapore Government. Diversifying into data centre business is actually a good move as it draws on the positive attributes of Singapore which is renowned for its political stability, free from natural disaster such as earthquakes, excellent infrastructure and a well-trained labour force.
The only current problem for SPH is that it does not have the in-house expertise. The SPH management did a smart move by spinning off its 82 Genting Lane industrial property into a joint venture with Keppel Data Centres Holding Pte Ltd. It took a 40% stake in the business while learning the roles from Keppel. The Genting Lane JV will also be a good showcase to prospective tenants as proven experience if SPH chose to expand into the data-centre business.
2. Improvement to SPH financial impact from this deal but strangely share price drop on 30 June 2020 immediately
Net tangible assets is expected to improve to S$2.09 per share after the proposed deal from S$2.08 per share before the transaction.
Earnings per share is expected to improve to S$0.15 per share after the proposed deal from S$0.13 per share before the transaction. This is an improvement of 15.4% to its future earnings.
But surprisingly, price of SPH dropped to S$1.27 per share the following day of 30 June 2020 after the announcement. Apparently, the fear of a 2nd wave of COVID-19 and another Circuit Breaker had a devastating impact on its share price.
3. SPH is severely undervalued- due to fear of declining media segment going into losses
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Exhibit A: Quarterly Trending of SPH Different Business Segments (Profit B4 Tax)
Exhibit B- Chart of Quarterly Trending of Business Segment (Profit B4 Tax)
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The
Media business segment of SPH is on a steep decline since 1st Quarter FY2019
(please refer to Exhibit B) and approaching almost zero. Most importantly, take
a look at the most recent 1st half financial year results ending 29 Feb 2020 of
the net profit by business segment. The contribution by Media is only 5.1% to
13% (please refer to Exhibit A) in the 2 quarters of FY2020 out of total net
profit before taxation, whereas the bulk of the remaining profit numbers are
now derived from the real estate and other business segments. The new growth
engine is in the purpose built student accommodation ("PBSA"), retail
mall businesses and the possibility of expansion into development and
management of data centres.
If
the Media revenue decline further such that it became loss making, it will not
make any sense to carry on this business. If the Singapore Government thinks
that it is a strategic asset, then either it provides the funding through
taxing Facebook and Google (just like what Australia is doing) or it establish
a government agency to buy over this business segment. It will not be fair for
the shareholders of SPH to be doing charity service perpetually and there will
be many queries raised during AGM.
Summary
I
think that SPH is severely undervalued given that its latest announced net
asset is currently at S$2.09 per share. Trading at S$1.29 a share, this is a
whopping 61% discount to its net asset value per share. In addition, the EPS
projection of S$0.15 per share in the latest announcement means that the Price
Earnings ratio is at an amazing low 8.6.
(P.S:
I am vested in this as I just repurchased new SPH stocks at S$1.28 per share
today. A week or two back, have sold off all of them off to take profit at
S$1.36 since buying some on 4 June 2020 after its price plunged from the fall
out of MSCI index)